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PROJECT
BEAR-ISH
Conveying the personality of a new unisex brand “bear-ish”. Showing strength, authenticity + endurance, appealing to customers who seek products + experiences.
brand personality + identity | merchandise
Clothing for everyone and that endures life's adventures.
AUTHENTIC | ETHICAL | STRONG | INSPIRING | ENDURANCE
mission statement | tagline | brand values
THE LOGO
Each area of the logo serves as a powerful visual of the brand's personality; the continuous line symbolises the longevity of the clothing, while the blend of angular + curved lines artfully balances masculinity + femininity. Paired with a rustic typeface shows authenticity + heritage.
continuous line detail
angular elements
MORE
BRAND
IDENTITIES
WITH
MEANING
AND SO MUCH MORE...
ITOL
CHAMELEON
COOKIE CURVE
MESSY MUTT EATERY
want to browse a little more?
CHECK OUT MY OTHER PROJECTS ACROSS PACKAGING, EDITORIAL, TYPOGRAPHY, APP + WEBSITE DESIGN.
ALL PROJECTS
EDITORIAL
WEB + APP
want to browse a little more?
CHECK OUT MY OTHER PROJECTS ACROSS PACKAGING, EDITORIAL, TYPOGRAPHY, WEBSITE + APP DESIGN.
CONNECT WITH ME...
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