PROJECT
ITOL
A drinks brand with a purpose: Itol, an anti-anxiety drink made with Inositol. The design emphasises balance and serenity, featuring symmetry, waves, and reflection.
brand personality & identity | packaging | marketing
I want itol.
BALANCE | FUNCTIONAL | DEVOTION | WELLNESS | SERENITY
tagline | brand values
THE BRAND STORY
Life is hard, there's no doubt about it. But adding anxiety into the mix isn't healthy for anyone.
After years of feeling tired, anxious, and overall just run down we decided to take it upon ourselves to look after own well-being.
In our search for wellness we found Inositol, a type of sugar blooming with amazing, yet functional benefits. Within weeks our serotonin levels had increased, reducing our anxiety, boosting our mood and controlling our blood sugar.
We didn't like the idea of taking handfuls of vitamins every morning. So, here at 'Itol' we have evolved into a drink, which is easily accessible, affordable and delicious. We are able to spend more time doing what we love with a sense of serenity… and now so can you.
aspiration visual brand driver
THE LOGO
The Itol Logo seamlessly blends three elements: the inositol structure forming the head and sun, a smiling expression as the arms, and an infinity symbol for the crossed legs, also illustrating leaves with the negative space. Overall mirroring the tranquility Itol aims to inspire.
inotisol structure = head + sun
infinity = crossed legs + leaves in negative space
smile = arms
plum & orange
blueberry & raspberry
banana & pineapple
MORE
BRAND
IDENTITIES
WITH
MEANING
AND SO MUCH MORE...
ITOL
CHAMELEON
COOKIE CURVE
MESSY MUTT EATERY
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