PROJECT
KNOW WORDS
Collaborating with an established brand to raise awareness for their charitable cause & educate the public about the communication challenges faced by asylum seekers.
marketing campaign | marketing materials
THE CAMPAIGN
Introducing 'kNOw WORDS,’ a campaign that vividly illustrates the challenges of limited vocabulary and missing words, highlighting how they can lead to miscommunication.
THE STRATEGY
Researching, exploring refugee experiences and misconceptions surrounding them, we identified language barriers faced by refugees to base our campaign. Aiming to raise awareness, challenge misconceptions, and encourage engagement.
Our primary visual element involves cut-out letters to represent missing words. We designed posters for public transport locations in Newcastle to intrigue and engage the audience. Additionally, we developed the 'kNOw WORDS' challenge, encouraging players to complete tasks without using key words, similar to a refugee's language limitations. With Call-to-action elements leading to donation opportunities.
aspiration visual brand driver
THE LOGO
Following our campaign, our logo also challenges misconceptions by using visually engaging dual-meaning visuals. 'kNOw WORDS’ contrasts two messages within one design, conveying a refugee's limited English vocabulary.
contrasting type design
dual meaning "no" + "know"
MORE
BRAND
IDENTITIES
WITH
MEANING
AND SO MUCH MORE...
ITOL
CHAMELEON
COOKIE CURVE
MESSY MUTT EATERY
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