PROJECT

PULSAR

A D&AD challenge… Providing the local people of Helsinki with a way of dealing with the darkness during this time of year with a glow in the dark bike hire share system.

brand identity | ambient media | product design

Helping you Glow Up & glow in the dark, making you noticeable & the dark accessible.

mission statement | tagline | brand values

THE BRAND + BIKES

The bike is designed to be functional in both daylight and darkness with the use of LumiLor, a rechargeable electric glow paint allowing the bikes to glow in the dark. Each bike features a white front and red rear wheel mimicking a cars lighting, along with a glowing red suspension and handlebars to ensure visibility from various angles.

The docking stand features Pulsar's animated logo, appearing as if floating, resembling the moon. The dock's design incorporates a section of the logo on the panels, creating the entire logo when the bike is docked.

Glow in the dark elements are a consistent feature of the Pulsar brand, serving as a means of connecting way-finding posters and signs.

aspiration visual brand driver

Open Face Motorcycle Helmet Mockup copy.jpg

THE LOGO

The Pulsar logo combines three concepts: contrast, sun/moon, and glow. It emphasizes the idea of glow through light painting photography, using the circular sun/moon form and contrasting light and dark with brush strokes. The hand-rendered type complements this, creating a free-flowing representation of how light and glow form naturally.

represents the glow from the sun & moon

hand rendered formed with light painting

AMBIENT MEDIA

To enhance safety and visibility, glowing bike lanes and signs were developed. Unlike traditional bike lanes and signs, these utilise the brand's glow line detail, with signs incorporating the glow lines to create arrows indicating cycling directions.