PROJECT
WOOLIES
To breathe life into a once "dormant" Woolworths brand. Focusing on infusing a playful and fun personality into the brand with an unwavering ambition for leadership.
brand personality + identity | logo | toolkit
Making winter worth it! Providing warmth, improving life & creating fun.
PASSIONATE | FUN | ETHICAL | YOUTHFUL | QUALITY | INNOVATIVE
mission statement | tagline | brand values
THE BRAND
Centring around the winter season, channeling its playful essence, while asserting its pioneering force in clothing technology Woolworths is transformed into Woolies.
The combination of a lighthearted winter spirit and the drive of a leader unfolds throughout Woolies' entire brand. The typography and colour palette seamlessly fuses contemporary and playful elements.
With these components, Woolies emerges revitalised and captivating, breathing new life into a once-forgotten name.
aspiration visual brand driver
THE LOGO
The Woolies logo redesign embodies simplicity and modernity. The emblematic snowflake, composed entirely of "W"s, symbolises Woolies' renewed identity, mirroring the graceful form of a snowball, illustrating the idea of growth and momentum.
made entirely from "W"s
curved snowball edging
matching curved edging
MORE
BRAND
IDENTITIES
WITH
MEANING
AND SO MUCH MORE...
ITOL
CHAMELEON
COOKIE CURVE
MESSY MUTT EATERY
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CHECK OUT MY OTHER PROJECTS ACROSS PACKAGING, EDITORIAL, TYPOGRAPHY, APP + WEBSITE DESIGN.
ALL PROJECTS
EDITORIAL
WEB + APP
