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PROJECT

BEAR-ISH

Conveying the personality of a new unisex brand “bear-ish”. Showing strength, authenticity + endurance, appealing to customers who seek products or experiences that embody them.

brand personality + identity   |   merchandise

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Clothing for everyone and that endures life's adventures.
AUTHENTIC  |  ETHICAL  |  STRONG  |  INSPIRING  |  ENDURANCE
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mission statement   |   tagline   |   brand values

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continuous line detail

angular elements

THE LOGO

Each area of the logo serves as a powerful visual of the brand's personality; the continuous line symbolises the longevity of the clothing, while the blend of angular + curved lines artfully balances masculinity + femininity. Paired with a rustic typeface shows authenticity + heritage.

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AND SO MUCH MORE...
MORE
BRAND
IDENTITIES
WITH
MEANING
want to browse a little more?
CHECK OUT MY OTHER PROJECTS ACROSS PACKAGING, EDITORIAL, TYPOGRAPHY, APP + WEBSITE DESIGN.
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CONNECT WITH ME...

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