Establish a new brand centred around an extreme sports channel, with a primary focus on individuals recounting their experiences from their own unique perspectives.
brand personality & identity | ident | brand guides
NO RULES, NO RESTRICTIONS, JUST PURE ADRENALINE echoing through your screens. First-hand experiences and stories, from the ups and downs of reality to inspire the adventure within.
IMPULSIVE | PERSPECTIVE | DANGEROUS | STIMULATING | ADVENTUROUS | AUTHORITATIVE
tagline | mission statement | brand values
Introducing a cutting-edge and invigorating brand ECHO, an extreme sports TV channel, where we delve deep into the art of narrative through the perspective of those who have lived and breathed these heart-pounding experiences.
ECHO, derives its name from the compelling analogy of storytelling, mirroring the reverberations of an echo.
Our commitment to a perspective-driven design extends beyond the the narrative, allowing viewers to immerse themselves in the thrill of each moment through the logo, imagery, type and colour.
aspiration visual brand driver
shortened arm illustrating the formation of an "E"
matching angled arm
slanted angles portraying perspective
The ECHO logo, serves as a manifestation of ECHOs core concept, perspective. Its slanted details and carved elements capture the essence of viewing the letter 'E' from a unique perspective, as well as delving into the technical formations of the letter “E”.