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PROJECT

IDENTITY

To establish a new photography company, focused on capturing individuals' unique identities by crafting visual narratives that reflect their true identity through the lens.

brand identity   |   logo   |   brand recognition

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Making winter worth it! Providing warmth, improving life & creating fun.
PASSIONATE  |  FUN  |  ETHICAL  |  YOUTHFUL  |  QUALITY  |  INNOVATIVE
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mission statement   |   tagline   |   brand values

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THE BRAND

Centring around the winter season, channeling its playful essence, while asserting its pioneering force in clothing technology Woolworths is transformed into Woolies.

 

The combination of a lighthearted winter spirit and the drive of a leader unfolds throughout Woolies' entire brand. The typography and colour palette seamlessly fuses contemporary and playful elements. 

 

With these components, Woolies emerges revitalised and captivating, breathing new life into a once-forgotten name.

aspiration visual brand driver

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curved snowball edging

matching curved edging

made entierly from "W"s

THE LOGO

The Woolies logo redesign embodies simplicity and modernity. The emblematic snowflake, composed entirely of "W"s, symbolises Woolies' renewed identity, mirroring the graceful form of a snowball, illustrating the idea of growth and momentum.

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