Project
Itol
Overview
A new drinks brand with a functional purpose: Itol is an anti-anxiety drink made with the key ingredient "Inositol". The ask, create a brand personality, packaging design and marketing material.
Expertise
Brand Personality
Identity
Packaging
Marketing Material
Ai Image Generation
THE SOLUTION
A distinctive and cohesive identity that balances function with feeling. Itol simplifies wellness into one easy, enjoyable drink supporting mood, balance, and everyday energy.
The visual identity expresses this through a fluid wave system that mirrors the drink, meeting at a horizon line for balance. The logo combines a rising sun with a cross-legged figure, while a hexagonal head motif inspired by the molecular structure of inositol anchors the brand in science.
The physical design reinforces this experience. A rounded bottle paired with a natural cork closure softens the overall feel, with the cork doubling as a fidget object to encourage small moments of calm. A bold yet inviting colour palette completes the system, with each flavour defined by a harmonious base and accent.
Brand Story
Tagline
Brand Values
THE LOGO
The Itol logo seamlessly blends three elements: the inositol structure forming the head and sun, a smiling expression as the arms, and an infinity symbol for the crossed legs, also illustrating leaves with the negative space. Overall mirroring the tranquility Itol aims to inspire.
inotisol structure = head + sun
smile = arms
infinity = legs + leaves in negative space
THE PACKAGING
The bottle and label designs focus on balance and calm, using a flowing wave pattern echoing the drink itself and the mood it brings. The waves meet the emblem at a horizon line, creating a subtle reflective detail, while the logo appears as a rising sun with foiled beams. Each flavour uses a clean, harmonious palette, finished with a bold accent colour that signals what’s inside.
