Introducing 'kNOw WORDS,’ a campaign that vividly illustrates the challenges of limited vocabulary and missing words, highlighting how they can lead to miscommunication. Our goal is to educate and inspire support for the Action Foundation.

 

Researching and exploring refugee experiences, Action Foundation's work, and misconceptions surrounding them. We identified misconceptions in media and society, as well as language barriers faced by refugees to base our campaign.

 

Aiming to raise awareness, challenge misconceptions, and encourage engagement. Our primary visual element involves cut-out letters to represent missing words. We designed posters for public transport locations in Newcastle to intrigue and engage the audience.

 

Additionally, we developed the 'kNOw WORDS' challenge, encouraging players to complete tasks without using key words, similar to a refugee's language limitations. With Call-to-action elements leading to donation opportunities.