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PROJECT

KNOW WORDS

Collaborating with an established brand to raise awareness for their charitable cause and educate the public about the communication challenges faced by asylum seekers.

marketing campaign   |   marketing materials

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THE BRAND

Introducing 'kNOw WORDS,’ a campaign that vividly illustrates the challenges of limited vocabulary and missing words, highlighting how they can lead to miscommunication.

 

Researching and exploring refugee experiences, Action Foundation's work, and misconceptions surrounding them. We identified misconceptions in media and society, as well as language barriers faced by refugees to base our campaign. Aiming to raise awareness, challenge misconceptions, and encourage engagement.

 

Our primary visual element involves cut-out letters to represent missing words. We designed posters for public transport locations in Newcastle to intrigue and engage the audience. Additionally, we developed the 'kNOw WORDS' challenge, encouraging players to complete tasks without using key words, similar to a refugee's language limitations. With Call-to-action elements leading to donation opportunities.

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aspiration visual brand driver

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dual meaning "no" + "know"

contrasting type design

THE LOGO

Following our campaign, our logo also challenges misconceptions by using visually engaging dual-meaning visuals. 'kNOw WORDS’ contrasts two messages within one design, conveying a refugee's limited English vocabulary.

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