Project
Remi Cachet Christmas Gifting
Overview
Introducing Remi Cachet’s first Christmas packaging collection. The ask: to develop a cohesive, limited edition packaging experience, supported by a bold campaign across key brand touchpoints.
Expertise
Packaging
Campaign Identity
Marketing
Print + Digital Media
THE SOLUTION
A festive identity designed to feel unmistakably Remi Cachet, while introducing a Christmas expression through colour, typography and graphic detail.
The packaging builds on the brand’s existing visual language, pairing two primary colours with pops of green to create contrast. Stacked typography, bold branding and a continuous ribbon motif create a cohesive system, while contrasting colour blocks and internal colour pops add depth across the belly band, Duo Box and bauble.
Working within a limited budget, foil was replaced with full CMYK printing, allowing richer golden tones for the stars, while a printed ribbon added a premium finish to the bauble. Digital product renders on the belly bands ensured product visibility.
The campaign extends the packaging language through crafted photography, strong typography and bold call-outs, with neon green drawing focus to GWP messaging. The creative works seamlessly across social, PR, website and email.
Website Assets