top of page
AmyBraddock_WebsiteDesign_V6.png
PROJECT

WOOLIES

To breathe life into a once "dormant" Woolworths brand. Focusing on infusing a playful and fun personality into the brand with an unwavering ambition for leadership.

brand personality + identity   |   logo   |   toolkit

AmyBraddock_WebsiteDesign_arrow-34.png
AmyBraddockDesign_Woolies_Logo.jpg
AmyBraddockDesign_Woolies_embossed_Logo.jpg
Making winter worth it! Providing warmth, improving life & creating fun.
PASSIONATE  |  FUN  |  ETHICAL  |  YOUTHFUL  |  QUALITY  |  INNOVATIVE
AmyBraddock_WebsiteDesign_V2_edited.png

mission statement   |   tagline   |   brand values

THE BRAND

Centring around the winter season, channeling its playful essence, while asserting its pioneering force in clothing technology Woolworths is transformed into Woolies.

 

The combination of a lighthearted winter spirit and the drive of a leader unfolds throughout Woolies' entire brand. The typography and colour palette seamlessly fuses contemporary and playful elements. 

 

With these components, Woolies emerges revitalised and captivating, breathing new life into a once-forgotten name.

aspiration visual brand driver

AmyBraddockDesign_Woolies_Tags.jpg
Woolies-Winter-Hat-Mockup.jpg
AmyBraddockDesign_Woolies_GlassWindowMockup_edited.jpg
Woolies-Snowflake-Logo-Elements.png

curved snowball edging

matching curved edging

made entierly from "W"s

THE LOGO

The Woolies logo redesign embodies simplicity and modernity. The emblematic snowflake, composed entirely of "W"s, symbolises Woolies' renewed identity, mirroring the graceful form of a snowball, illustrating the idea of growth and momentum.

AmyBraddockDesign_Woolies_ShopSign.jpg
AmyBraddockDesign_Woolies_ShopFront.jpg
AmyBraddockDesign_Woolies_Toolkit.jpg
AmyBraddockDesign_Woolies_BagMockupV2.jpg
AND SO MUCH MORE...
MORE
BRAND
IDENTITIES
WITH
MEANING
want to browse a little more?
CHECK OUT MY OTHER PROJECTS ACROSS PACKAGING, EDITORIAL, TYPOGRAPHY, APP + WEBSITE DESIGN.
AmyBraddock_WebsiteDesign_V2.png

CONNECT WITH ME...

bottom of page