Remi Cachet Super Stylist

Project

Overview

Expanding Remi Cachet's core brand into the Remi Cachet Super Stylist sub-brand, retaining key visual cues while establishing its own identity and remaining connected to the parent brand.

Expertise

Sub Brand Identity

Marketing

Print + Digital Media

THE SOLUTION

A Remi Cachet Super Stylist represents the top tier of hair extensionists, recognised for their exceptional craftsmanship. The identity reflects this prestigious status while remaining part of the Remi Cachet brand.

Building upon the existing brand, the identity retains Remi Cachet's typography and secondary tonal colour palette to ensure consistency, while introducing a typographic logo that creates a clear hierarchy between Super and Stylist, paired with a changeable date that keeps the accreditation current year after year.

The visual language is supported by authentic photography that captures stylists' hands in action, celebrating the artistry behind their work. Designed as a fully adaptable system, the identity extends seamlessly across print and digital touch points, including certificates, decals, social media templates, and website assets.

The result is a premium sub-brand with its own distinctive presence, while remaining consistently connected to the Remi Cachet brand.