Project
Stack A Jam
Overview
A vibrant new line of stackable jam products + packaging, designed to highlight the playfulness of stacking while ensuring utmost convenience.
Expertise
Identity
Packaging
Ai Image Generation
THE SOLUTION
Stack a Jam is designed to highlight the playfulness of stacking while ensuring everyday convenience.
The vision for Stack a Jam reflects this throughout the brand identity. The logo echoes the stackability of the jam jars through a stacked typographic format, while a combination of typefaces symbolises the three fundamental ingredients of jam making: fruit, sugar, and lemon juice. This creates a playful yet understated identity, with colour used to highlight individual flavours and draw focus to the word “jam”.
Paired with a simple and understated label design, Paired with a simple and understated label design, each jar is given its own personality through playful naming, such as “I’m Seedless Raspberry”, highlighting the flavour without overwhelming the packaging. Designed to feel both distinctive and adaptable, the jars fit effortlessly into any kitchen or dining setting.
THE LABEL + LOGO
Completing Stack a Jam is a sleek black + white label featuring playful stackable illustrations + a cleverly integrated stackable text logo, hinting at stacking jars. Each label is accented with a unique colour to represent each jam flavour, finished with a stripe detail frame.
