The Messy Mutt Eatery
Project
Overview
Designing a brand personality and identity for an upcoming fast-food company dedicated to creating a casual and hassle-free dining experience for everyone.
Expertise
Brand Personality
Identity
THE SOLUTION
Capturing the essence of providing fast and delicious food that not only tastes amazing but also makes you feel at home. At the heart of The Messy Mutt Eatery is a lovable messy dog symbolising; home and its love of food.
The cozy ambiance of our brand and logo evokes the warm, comforting feeling of being at home. So, when you see the Messy Mutt Eatery logo, remember that we're all about creating a dining experience that's both delightful and hassle-free, just like that messy, happy dog relishing a scrumptious meal.
Mission Statement
THE LOGO
Capturing the essence of providing fast and delicious food that makes you feel at home. At the heart of our brand is a lovable, messy dog, highlighting one of the key senses needed to indulge in our offerings, as well as its overall scribe style embracing the idea that good food doesn’t need to be overly formal or complicated.
Scribble style showing that good food doesn't have to be formal
Multitude of typefaces, stepping into the chaos of eating
The idea that you "taste" with your nose, particularly before the first bite
Brand Values
