THE LOGO
The Woolies logo redesign embodies simplicity and modernity. The emblematic snowflake, composed entirely of "W"s, symbolises Woolies' renewed identity, mirroring the form of a snowball, illustrating the idea of growth and momentum.
Made entirely from "W's"
Matching curved edging
Curved snowball edging
Click logo to view detail
Hover to view logo details
Mountain
Pantone 2363C
Hex #68656e
Cappuccino
Pantone 408C
Hex #ABA1A0
Cosy
Pantone 406C
Hex #dfd4d0
Hi, I’m Amy Braddock, a UK based Graphic Designer working across print + digital, with a background specialising in brand identity.
I combine creative, technical + strategic design to solve problems, influence the mind + bring brand visions to life.
From strategy to identity, packaging + campaigns, I create impactful, lasting work, collaborating closely with teams to adapt + deliver the best outcome.
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Being able to influence minds through visual communication, by conveying messages with colours, shape, images + words.
Digital
The art of creating visually stunning layouts that capture the essence of the digital world + engage your audience.
Bring your brand to life with refined + beautifully crafted packaging + print that elevates every detail.
Selected work.
FILTER PROJECTS
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Project
Woolies
Overview
To breath life into a once “dormant” Woolworths brand. Focusing on infusing a playful and fun personality into the brand with an unwavering ambition for leadership.
Expertise
Brand Personality
Identity
Logo
Toolkit
THE SOLUTION
Centring around the winter season, channeling its playful essence, while asserting its pioneering force in clothing technology Woolworths is transformed into Woolies.
The combination of a lighthearted winter spirit and the drive of a leader unfolds throughout Woolies' entire brand. The typography and colour palette seamlessly fuses contemporary and playful elements.
With these components, Woolies emerges revitalised and captivating, breathing new life into a once-forgotten name.
Mission statement
